The J. Walter Thompson archive is enormous and this project does not digitise its entire holdings. However, it does make available the key collections relating to the business operations of J. Walter Thompson and material that offers several brand case studies.

Several collections dealing with operations and company culture - the Publications, Staff Newsletters, Staff Meeting Minutes - are made available in their entirety. The Writings & Speeches collection features ten key figures from J. Walter Thompson’s array of major managers and chief executives.

J. Walter Thompson’s work with its clients is represented by the complete Account Files of nine brands: Kodak, Kellogg’s, Kraft, Oscar Mayer, Pan Am World Airways, United States Marine Corps, R.T. French, Scott Paper, and White Castle Restaurants. The collection also includes material from the Corporation Vertical Files that relates to Kellogg, Oscar Mayer, and Kraft. From the Review Board Records collection there is the material that relates to R.T. French, Pan Am, Kodak, Scott Paper and the United States Marine Corps. From the New Business Records collection, the material relating to Kellogg, Oscar Mayer, R.T. French, Pan Am, Kodak, Scott Paper and the United States Marine Corps is being published.

In relation to the company’s research, the entirety of the Chicago Office Media Resources and Research Department records and the New York Research Department records is being published. Also being published is the majority of the general files from the Information Center Records collection, as well as some additional material relating to the Kraft account.

Relating to the company’s output of Print Advertisements, a selection of c. 1,500 ads from c. 115 different brands/clients from the main US domestic market and some from the London office is being published.

For more information and complete listings on the J. Walter Thompson archive held by the Hartman Center for Sales, Advertising & Marketing History at the Rubenstein Library visit the Duke University Libraries pages.


New Holland Machine Company: Just a normal day's work for the New Holland baler
New Holland Machine Company, The Hartman Center for Sales, Advertising & Marketing History, David M. Rubenstein Rare Book & Manuscript Library, Duke University. Reproduced with kind permission from Duke University © CNH Industrial. Further reproduction prohibited without permission.