Pan American World Airlines: Presentation to the New York Society of Airline Security Analysts, Marketing Plan and IMPAX

  • J. Walter Thompson: Advertising America
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Title
Pan American World Airlines: Presentation to the New York Society of Airline Security Analysts, Marketing Plan and IMPAX
Date
1988-1989
Document Type
  • Presentations, Writings and Speeches
  • Memoranda and Correspondence
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
  • New Business Records
Reference
RL.00731
Description
Material relating to JWT's work for Pan-Am, and the airline's business plans for 1988-89. Includes material relating to attempts to improve Pan-Am's image and service.