Oscar Mayer: Qualitative Exploration of Refrigerated Breakfast and Main Meal Product Concepts

  • J. Walter Thompson: Advertising America
You may need to log in to continue. Access the full document and its details.
Title
Oscar Mayer: Qualitative Exploration of Refrigerated Breakfast and Main Meal Product Concepts
Date
1981
Document Type
  • Artwork
  • Memoranda and Correspondence
  • Research, Reports and Data
Collection
  • Brand Case Studies / Account Files
Reference
jwtac041005
Description
Two reports and a cover letter relating to focus group research into refrigerated sauces and breakfast food.