An Exploration of consumer image in the tampon market

  • J. Walter Thompson: Advertising America
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Title
An Exploration of consumer image in the tampon market
Date
1983-1990
Document Type
  • Newsletters
  • Research, Reports and Data
Collection
  • New Business Records
Reference
jwtnb009015
Description
A study into perceptions of various brands of tampon, accompanied by a copy of JWT Greenwatch.