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| Field name | Value |
|---|---|
| Reference | jwtac011002 |
| Title | Kodak: Naming Committee Review and the New Christmas Spot Guidelines |
| Library | The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University |
| Copyright | Reproduced with kind permission from Duke University and Kodak © J. Walter Thompson |
| Date | 1980 |
| Document Type | Briefs & scripts |