Adding Material to My Archive
Overview and Browsing
Document Details Page
Download Options, Saving, Rotating and Printing
Viewing the Original Image
Viewing Search Results
Before beginning to use J. Walter Thompson: Advertising America, you may find it helpful to consult the background information contained in the Nature and Scope page found in the Introduction section of this website.
Click on the icon on the right-hand side of the top banner of every page to link to the relevant section of these help pages.Browsers
J. Walter Thompson: Advertising America is optimised to use the following browsers: Microsoft Edge, Internet Explorer 10 and 11, and the latest releases of Firefox, Safari and Google Chrome.
'My Archive' enables you to register login details and benefit from a range of bespoke features that allow you to create your own personalised collection. Signing up is easy. Just click on the 'Register for My Archive' link on the home page, submit your login details, and off you go.Adding Material to My Archive
Once you've logged in, you will be able to:
- Save selected documents to 'My Bookshelf.'
- Save any image from the collection to 'My Lightbox'.
- Run a slideshow of your lightbox images.
- Save your search results.
Every document, search result and individual image in J. Walter Thompson: Advertising America is tagged with the relevant 'Add to My Archive' button. To return to any document without the need to browse or search every time, simply click on the add button and it will automatically be stored in your individual account so you can return to it at any time.My Bookshelf
Click the 'My Lightbox' or 'My Archive' links in the top right-hand corner to enter these features.
Once in 'My Archive' you can edit your profile, navigate to 'My Lightbox', view saved searches and documents.
Click on a saved search term to view saved search results. Click on thumbnails in 'My Bookshelf' to view your saved documents.My Lightbox
You can organise the images in 'My Lightbox' at any time by creating a new lightbox. Enter the name of your new lightbox in the box beside 'Create a New Lightbox:' and click 'Create'. Use the tick boxes beside each image to select the images you wish to copy to your new lightbox. In the 'Image Options' menu, click 'Copy selection to another lightbox' to copy the selected images.
You can view your selection of images as a slideshow and export as PDFs by selecting these options from the 'Image Options' menu.
Overview and Browsing
You can browse the documents in J. Walter Thompson: Advertising America by clicking on the 'Documents' tab. This will take you to the document landing page. Clicking on one of the Collection thumbnails will return a list of all the documents associated with that Collection. Alternatively, you can click the 'List View’ tab to see everything, or the ‘Browse by Brand Case Studies’ tab to browse documents associated with the major brands featured in this resource.
Once you have chosen your Document Type, click on a Collection or Brand panel if you want to browse documents within that category, or List View if you want to browse without selecting a Collection or Brand.
Once you have a list, you can filter the documents by Date, Document Type or Collection to widen or narrow your criteria, or view documents. You can view a document by clicking on the thumbnail or title.
Documents are loaded 200 to a page, in alphabetical order by title and can be scrolled through. Navigation between pages with more than 200 documents listed is available at the top of the list. Users can browse previous and next pages, select a page number or a letter from the alphabetical list.
Full text searchable documents are indicated with the following icon:
From this page you can sort the order of each column, and also select the display of the last column to show either 'Collection’, ‘Document Type’, or ‘Series’.Document Details Page
From the documents list, click on a title link and this will take you to the document details page that provides thumbnail images from the document, document-level metadata and the ability to start viewing the original image or select some or all of the document to download.
Scroll through thumbnails to select and view images.
Use the 'next' and 'previous' buttons to show the next or previous document details page. Use the back arrow beside the 'next' and 'previous' buttons to return to the document list.
Download the full document or a range of pages as a PDF using the PDF drop-down selection boxes.
Where available, some additional 'Issue', ‘Chapter’, ‘Section’, or 'Visual Highlights' information will also be displayed underneath the metadata.
The Document Type, Collection, Series, Brand/Client, Product Category, Subjects, Advertising Medium, Publisher/Creator, and Geographical Areas within the metadata are clickable and will generate a search for the same theme across the whole resource. If the document is full text-searchable, any keywords and places will link to the first hit within that document.
From this page you can also add the document to 'My Archive' and, if you have the user rights, you can export the bibliographic details of each document to RefWorks or EndNote citation software.Download Options, Saving, Rotating and Printing
For the best-quality printout, it is recommended that you download the required image(s) as a PDF. Within the document details and the image-viewing pages you have several printing options. From the document details page you can download the entire contents of the document or specify a page or image range as a PDF document which can then be saved to file or printed. The image or page numbers available will be displayed in a drop-down box. Click on the required image/page to select the range to be downloaded.
When there is a page range provided there are sometimes a number of "unpaginated" images listed at the start of those available to download. These images can also be selected to download as each "unpaginated" listed represents an image. For example, if there are six "unpaginated images" listed and you want to download them all, simply select the first image listed in the drop-down box and then select the sixth unpaginated image listed in the second drop-down box.
From the image view, you can download the current page you are viewing or, where available, specific chapters as a PDF document. Clicking on these options will open a new window for the PDF to download. Please bear in mind when downloading entire documents that many of the files will be quite large and can take some time. You will require Adobe Reader for this facility, which can be downloaded for free by clicking here.Viewing the Original Image
Clicking on the thumbnail, chapter or visual highlight will generate the image-viewing screen. You can increase or decrease the magnification of the original image by using the or symbols in the top left-hand corner of the image-viewer window. To move around the image you can drag the document by holding down the left mouse button and then moving the mouse to the preferred view.
The icon will open the image viewer in full screen.
The icons will rotate the image, which will resize to fit screen view.
The icon will return the image to its original position.
There are various ways to navigate through a document and you can also download images to print or save. Where available, some printed documents will have additional navigation features such as jumping to the next article or selecting a specific page number.
Users can use the plus/minus buttons in the top left corner, or their mouse wheel, to zoom in and out. The image can be rotated using the arrow buttons. It can be made full screen by clicking the 'toggle' button, and returned to its original setting by clicking on the 'home' button. Users can also return to the Document Details page, browse to the next/previous image, jump to a particular page, search within the document, add image to My Lightbox, or download the image or article.
Clicking on the 'Thumbnails' tab will display all the thumbnails for the document.
By clicking on the button in the top right-hand corner of the page, you can bookmark and share the page you are viewing via a range of web-based resources and social-networking sites.
The search engine searches across all document-level metadata including bibliographic details, full text of printed material and selected additional editorial features.
Searches are carried out at document level for all documents and at image level for full text searchable documents.Basic Search
A basic keyword search box is available on all screens in the top right-hand corner. Type in your search term and either click on 'Go' or press enter. You can also integrate searches with Boolean text for more advanced queries. Underneath the basic search box are links to the 'Advanced Search' option as well as a list of 'Search Directories'.Boolean Functionality
The keyword search supports the Boolean operators AND, OR and AND NOT between keywords. Using the terms Ford and Mustang as examples:
To return results in which both Ford and Mustang appear, use AND between terms (TIP: The search engine already does this by default – see section on Automatic AND Queries).
To return results which have either Ford or Mustang, add OR between terms.
To return results in which Ford, but not Mustang appears, add AND NOT between terms. This will search for Ford but exclude any pages which also include Mustang.
TIP: You can use either upper or lower case for Boolean terms.
Automatic AND Queries
By default, the search engine only returns results which contain all your keywords. The search engine automatically uses the AND operator, so there is no need to use this when searching for multiple terms.
TIP: To broaden or refine the keyword search, try using fewer or more terms.
By adding double quotation marks to your keywords you can search for exact phrases. Words enclosed in quotation marks ("paper cup") will only return results in which the words appear next to each other. Please note that if you phrase search, your number of hits displayed will still appear as individual words (e.g. if the phrase "paper cup" appears on a page twice, the results will show four hits).
Wildcards allow you to search for parts of words, enabling you to widen your search criteria. The search engine supports two types of wildcards; "?" represents one character, and "*" represents any number of characters. For example, a search for "consumer*" might retrieve "consumers", "consumerism" etc. You can also use wildcards to search for words as part of a phrase.
The search engine does not automatically find plurals of search terms. If you want to look for both "fund" and "funds", use the 'Word Stemming' option under the 'Advanced Search' or the "*" wildcard.
Using Word Proximity Searches
The search engine will let you look for words or phrases that occur within a specified number of words of each other. This is a useful way of specifying the context in which words should occur. For example, a search for "Ford w/10 Mustang" may be a more accurate way of finding references to specific details than using a simple "AND" operator, but offers a broader net than that of a phrase search.
By ticking the 'Word Stemming' option on the 'Advanced Search' page, you can command the search engine to return results on all derivations of your search word(s). Thus a stemming-enabled keyword search for "book" will return book, books, booked, etc. However, it will not return different words that simply begin with book (e.g. bookseller, bookkeeper). For this, you need to use a wildcard.Advanced Search
The Advanced Search page enables you to search for several keywords or phrases using the AND, OR and NOT Boolean operators. Extra fields can be added using the button.
TIP: Use of these drop-down operators still follows the Boolean rules of precedence.
Searches can be filtered by ‘Title’, ‘Subjects’, ‘Brands/Clients’, ‘Product Categories’ or ‘Publisher/Creator’ by choosing an option from the drop-down lists. Searches can also be refined by restricting the search to either the Image Gallery or Secondary Resources.Search Results
At the side of the search results page, you can select to filter results by 'Documents', 'Image Gallery' or 'Secondary Resources' only, or refine by 'Date', 'Document Type', ‘Collection’, or ‘Brand Case Studies/Account Files’.
You can export results as an email.
When you select a document from the search results list, you will be taken to the document details page, where further details of the result will be displayed.
Full text search results will be displayed with a list of the relevant sections from the original image with additional details of the image/page number, chapter number and number of hits where relevant.
These results can be reordered on the bases of relevance, pages or number of hits.
TIP: If the document is returned in the search results with no full text hits, the metadata will be opened automatically.Viewing Search Results
You can view the relevant image from the full text search results by selecting the link above the original image snippet (see above). You can view the document from the beginning by clicking on the thumbnail image.
Full text hits are highlighted in yellow on the original image.
Use the 'prev hit' and 'next hit' buttons above the image to browse other hits within the document.
Selecting to view search results will open the relevant document in the relevant collection in a new window.
The Explore tab gives you additional research tools and new ways to approach the material in J. Walter Thompson: Advertising America.Essays
This section provides you with a selection of essays written by leading academics. Many of the essays will include hypertext links to the original documents. Clicking on a link will open a new window and if the link relates to a complete document the user will be taken to the Document Details page from where you can browse the images. To return to the essay simply close or minimise the new window.
TIP: The icon will generate a printable version of the essay.
TIP: The icon will generate a PDF version.Industries
Products featured within J. Walter Thompson: Advertising America have been assigned an industry, and this can be used to navigate more quickly to documents related to a specific area of research. A wide range of domestic, financial, and industrial products feature within the resource. Use the Industries page to view brief definitions of the various industries and the kinds of brands, products, and documents you can expect to find within each.
You can use the jump links at the top of the page to jump to a particular industry for more information.
It is also possible to navigate to the Industries page directly from an individual document.Chronologies
The collection links to two extensive, illustrated timelines which outline the history of J. Walter Thompson, its employees, and its clients, hosted by the Rubenstein Library at Duke University, and JWT itself. These can be accessed via hyperlinks on the ‘Chronologies’ page.Brand/Client Case Studies
The Client Case Studies showcase the major brands featured in the collection: Kodak, Kellogg, Kraft, Oscar Mayer, Pan Am, R.T. French, the Scott Paper Company, the U.S. Marine Corps, and White Castle. Use the Client Case Studies to view brief histories of the clients’ relationships with JWT, their products, and the documents featured in the collection relating to each brand.
You can use the jump links at the top of the page to jump to a particular client for more information.Video Interviews
In this section leading academics who have provided essays for the resource discuss the topics they have raised in their writing, in a video question-and-answer session.External Links
By clicking on this option on the Explore home page, users are provided with a list of websites with important and interesting material on American consumerism, advertising history, business history, design history and other related subjects.
Click on the link in the title of each site and it will open in a new window. Please note that while every effort has been made to provide links to sites created by recognised institutions, Adam Matthew Group is not responsible for their content.Search Directories
The Search Directories are lists of Keywords, Brands, Product Cateogires, Advertising Media, Languages, Publishers and Creators, Geographical Areas and Series which occur in J. Walter Thompson: Advertising America. All of this information has been captured where possible, though it is not necessarily a comprehensive list.
To return a list of documents associated with a keyword, simply click on the term you are interested in. You can make multiple selections within one directory. Click 'Search' when you are ready, or 'Clear' to remove your selected terms.
The image gallery contains visual highlights from J. Walter Thompson: Advertising America, both examples of print advertisements produced by JWT, and images of JWT staff and offices.
These images can be filtered by 'Date', ‘Brand/Client’, 'Image Subjects’, ‘Image Type’ or ‘Gallery’. There is also a search box to help you find what you are looking for.
To view a slideshow of images, select the images you want to use by clicking the tick box next to each title, then select 'Run Slideshow of Selection' from the 'Image Options' drop-down. Alternatively, you can save the selection for this session (click the 'Image Options' drop-down and click 'Add Selection to My Lightbox'), or download the selection as a multi-page PDF.
TIP: The order that you select your images in will be the order that they are played in the slideshow.
To view a full-size version of the image, click on it. You can browse through the images by clicking the 'Next' and 'Previous' buttons, or by using the left and right arrows on your keyboard.
Metadata relating to the slideshow material can be searched in isolation via the 'Image Gallery' search box at the top of the gallery page.
Users can choose to display images as large thumbnails or small thumbnails with image details in a list view by using the Display Options menu. Click on a thumbnail to view the full-size image and image details, or select the tick box next to the image title and use the Image Options drop-down menu to run the selection as a slideshow, add it to My Lightbox, or download as a PDF.
The Print Advertisements Gallery contains examples of over 1600 print advertisements produced by J. Walter Thompson from the Hartman Centre’s Domestic and International Advertisements collections, dating from 1904-2000.
These images can be filtered by 'Date', ‘Brand/Client’, 'Image Subjects’, or ‘Image Type’. There is also a search box to help you find what you are looking for.
The Print Advertisements Gallery functions in the same way as our main Image Gallery.
The J Walter Thompson Photographs Gallery contains a selection of photographs of leading JWT figures from throughout its history, as well as offices and other staff.
These images can be filtered by ‘Date’ or ‘Image Type’.
The J. Walter Thompson Photographs Gallery functions in the same way as our main Image Gallery.
Archive Explorer is a federated searching tool that gives you a quick and convenient way to search across all Adam Matthew collections. You will only be able to access document collections to which your library is subscribed. A link to Archive Explorer is available on the footer of all pages and the Advanced Search page.
You can export the bibliographic details of each document to RefWorks and EndNote if you have user rights to these systems. These options are available to you on the document's listing or on the Document Details page of each individual item. Just click the RefWorks or EndNote logos, and a pop-up window with instructions will appear.
OpenURLs connect you directly to your library catalogue, allowing you to easily access material recommended on this site. You'll find OpenURLs on the essay pages, or anywhere we suggest you continue your research using library materials.
Click on the reference to send this item to your institution's link resolver and establish the easiest way to access this material that is not directly available on this site. Please note that your institution must have registered their link-resolver details with Adam Matthew Digital for the OpenURL links to be visible and active.